Management of medical practice promotion involves more than an A-frame and appointment cards or a listing on Google maps. Just like practice management, it requires a diverse set of skills and knowledge but ultimately must reflect the vision of the medical centre. Medical practice promotional activities should take a more proactive approach to make the […]
We’ve all faced the prospect of replacing the practice IT server with some trepidation. Unfortunately when it starts to grind to a halt, there seems to be even more temptation to put it off. The high up-front costs, the disruption to the clinic’s operations, the risk of data loss or corruption, as well as
Should Doctors have a sales force? Should doctors have a sales force? Hmmm…. The reality is that all doctors have a sales force. They are your frontline staff. Receptionists, nurses, practice managers, anyone who has a direct interface with your patients – whether clinical or non-clinical – is your sales force.