By now medical practices have adjusted to TeleHealth and social distancing within consultations, changes to MBS items, challenges sourcing personal protective equipment, the introduction of workplace and IT systems associated with those adjustments, along with a plethora of staff and clients needs.
When starting a new medical centre, potential owners always discuss the fit-out, medical equipment, IT and of course recruiting doctors to their practice. Marketing or branding never seems high on some agendas. However, marketing is one of the most important aspects of a new practice.
An overhaul of your medical practice marketing goals and strategies may be the last thing on your mind at the moment. That would be understandable considering the current economic climate.
If I had a dollar for every time a medical centre asked me if I knew of any GPs looking for a job, well you know my answer! Yes, I would be a millionaire. There is a shortage of General Practitioners in Australia, which makes the recruitment process a lot harder.
Differentiating yourself within a competitive marketplace requires careful consideration. Penny Fraser from Unita has some pointers for adding value to your medical practice setup or refurbishment through features and technology that meet the needs of clients. Just like other markets the healthcare and wellness, space is becoming increasingly competitive.
Space planning for your new surgery can be far more complex than deciding where to put the stereo. Andrew Campion counters your perplexity with some guidelines for successful design. After you’ve made the decision to refurbish or relocate your practice, and ideally prepared a brief, space planning can begin.
Please find below the first blog of the year! Firstly can I send my heartfelt thoughts for those Australians who are suffering in the fires. It seems that everyone you talk to has either been directly or indirectly impacted by the fires.
Acknowledgement: This article was originally published here at Health Law Solutions. An important part of medical practice management is understanding the charging of lease to pathology and imaging providers.
Acknowledgement: This article was originally published here at Health Law Solutions. The Medicare Shared Debt Recovery Scheme (Scheme) commenced on 1 July 2019.
Acknowledgement: This article was originally published here at Health Law Solutions. As an employer, there is a range of processes your medical practice employees and contractors will need to follow. Doing so will ensure high quality patient care and maintain the professional reputation of your practice.
