One final area to be considered with any promotional activity, be that a simple brochure or a major Google Ads campaign is advertising regulations for medical practices within Australia.
There is plenty of material available to help understand this regulatory framework, for both practitioners and those involved in marketing the medical practice. A good starting point could be the ‘Guidelines for advertising regulated health services’.
A good resource mentioned there is The National Board’s ’Social Media Policy’.
More information can be found here regarding Setting Up Medical Practice Advertising For Success which covers some of these areas in more depth.
There is plenty that can be achieved without paid advertising, and just like a website, the options are only limited by the imagination.
Of course, maintaining a website, running social media campaigns or monitoring an advertising campaign requires a great deal of resources and knowledge.
Nicky Jardine can assist with these areas. Her experience within the medical centre environments means she has much to offer in regard to promotional advice.
If you would like to know more about how marketing can be used to meet your goals, and what potential it holds for developing your medical practice, please contact Nicky Jardine on 1300 798 831.